Målkongruens vid otydlighet på svenska lärosäten : En kvalitativ studie om svenska lärosätens interna kommunikation av otydliga mål

Sammanfattning: Issue: Swedish institutions of higher education experiences higher pressure from the surrounding society to follow development and continuously renew themselves. As an example of government owned organisations that are complex, decentralised and professional, organisations such as universities, are working towards unclear and vague goals. Conditions that could worsen the potential of achieving goal congruence, which is considered critical for all organisations, there for prevails. According to previous research internal communication is critical under these conditions. Purpose: The purpose of this study is to provide in-depth knowledge of how Swedish institutions work with internal communication of unclear goals and how the internal communication of unclear goals affects the organization's goal congruence. Conclusion: What was identified as interesting is that in spite of lack of internal communication goal congruence could prevail in the studied organisation. Since management chooses not to clarify goals they give each member of the organisation an opportunity to relate, interpret and work towards the goal in their own way. A viewpoint affected by the organisational structure of universities as decentralised and professional organisations. Through having unclear goals in this type of organisations goal congruence can prevail even without a well functioning internal communication. Knowledge Contributions: The results of this study disprove previous research that of internal communication is critical for goal congruence when having unclear goals. The results can be generalised to other organisations in similar context and conditions as the studied organisation, but first and foremost to other universities as complex, decentralised and professional organizations with unclear goals.