Juggling with dilemmas when promoting public health : Nurses´ and physicians´ motivating strategies towards vaccine hesitant parents
Sammanfattning: Background: To achieve control of a vaccine preventable communicable disease, it is of importance to establish high enough coverage to reach the threshold for herd immunity. Preventive public health interventions, such as vaccination programmes, create dilemmas between societal versus individual benefits of the programme. Vaccine providers handle this dilemma when motivating hesitant parents and vaccine providers´ own perceptions of vaccine benefits will possibly influence the parental decision. The motivating strategies need to support parental autonomy, the best interest of the child and societal benefits. By using the bioethical principles autonomy, beneficence and justice, strategies can be analyzed regarding what agents are most benefitted by the strategy. Purpose: To gain insight in how vaccine providers balance between individual, societal, parental and internal values when promoting vaccine towards vaccine hesitant parents. Method: Explorative qualitative interview study. Results: The respondents´ strategies are more or less influencing and adjusted according to the underlying reason the parents have for hesitation. An underlying strategy is to use means of social interaction to build trustful relationships. Respondents perceived reasons to vaccinate are ranging from individual to societal and are reflected in the strategies and the respondents aim to aid parents to a well informed decision. Some strategies are more persuasive than others and in rare occasions infringe on parental autonomy in a less plausible manner. Conclusions: The findings from this study reflect that the public health dilemma is indeed present in the clinical context when motivating vaccine hesitant parents. Respondents do their utmost to aid the parents to a well informed decision, regardless if the child will be vaccinated or not, or whatever reason parents have for hesitance. Since vaccination is a voluntary action that is required from many to reach herd immunity, vaccine providers need to consider the ethics surrounding motivating hesitant parents to reach best possible outcome regardless if this is benefitting the child, society or parental autonomy
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