Some (just) like it hot: Apolitical politics in the Italian Cabinet

Sammanfattning: The current Italian Cabinet was composed in 2018 by two populist parties who had never been a relevant participant in the Government before. Social media play a significant role in the communication of both parties, who use Facebook and Twitter to directly reach the citizens. Members of the parties with relevant positions in the Cabinet are delivering an extremely uncommon and often apolitical online communication, in regards of both the register and the contents of their messages, and this is causing a break with the institutional communication of past cabinets. This thesis aims at finding trends in the social media communication of the current Cabinet, and discussing the implications for the development of political communication in general.