Videoinnehåll i fokus : En studie om hur videoklipp kan påverka användbarheten på en matwebbplats

Sammanfattning: The purpose of this study is to investigate in which manner a video clip can influence the usability on a website. The website that is used is a prototype of a food website from the business Hypefoodsweden (HFS). The problem is to investigate if video clips are an important improvement for the user experience on the website. By using a qualitative method, which in this case was an observation with interview questions, findings show that how the users perceives the usability and multimodality on the website. With data gathered by the method, I could summarize a result and an analyse to be used to drive discussions and obtain conclusions.