Gör vi allt vi kan eller allt vi vill? : En undersökning om inställning till sortering och minskning av hushållsavfall inom enfamiljshushåll i Örnsköldsviks kommun.

Sammanfattning: The aim of this study is to examine the main reasons for and obstacles to single family households sorting household waste. Focusing on a population between ages 35 and 45 and 65+, it also examines motivating factors, reasons, and obstacles to reduce total household waste. Worldwide, the problem of greenhouse gases and dioxins because of waste is still unresolved. The national environmental legislation state that everyone is responsible to handle their waste in a way that does not harm people or the environment. Previous investigations regarding waste, conducted by waste company Miva, situated in municipality of Örnsköldsvik, show that improvements can be done by the citizens. The current project involves a survey sent to 789 households and answered by 302. Results from the survey combined with eight telephone interviews showed the following: people sort their waste mainly for environmental reasons but sometimes they find it easier not to sort at all, often because of very dirty packaging or simply convenience. Both age groups have the will but do not experience the possibility to reduce their overall waste. Higher waste management cost does not motivate people to improve their recycling habits, but personal feedback seems to be an effective way to reach higher motivation. To reach further improvements and reduce waste the citizens of Örnsköldsvik might need to change their consumption habits and producers take their responsibility regarding packaging. Further research to what impacts consumer behaviour is needed.