En undersökning av on-site-faktorers påverkan på en e-handelsplattform

Sammanfattning: As a result of trends identified in the report and marketing plan, the importance of a search engine optimized platform for e-commerce is established. In order to further examine the implementation of such, a website was constructed with this purpose in mind. The of said website was designed based on user stories which in their turn partly came from competitor's websites and partly from preference. In order to optimize the website for search engines, four established factors were optimized to the best of the group's ability. These factors were responsivity, custom 404-page, sitemap and keywords. Testing these factors against Google, the tests were ran partly through the search engine itself and partly through the third-party programmes WebSite Auditor and SERPROBOT. In accordance with expectations, the keywords had a considerable effect on the acquired results, but the remaining factors had nothing more than a marginal contribution; this was not expected. The experiment had many sources of error and and low reliability, cheifly on account of the chosen instruments for measure and a statistical uncertainty as a result of few observations. The conclusion made is that keywords have a greater effect than the other evaluated factors.