Produktutvecklingsprocessen och integreringen av olika funktioner : En fallstudie vid ett större tillverkande företag

Sammanfattning: Today's competitive and changing market, places high demands on companies ability to develop new products and is considered crucial for their survival. 40% of all new products are estimated to fail at launch and only one out of 7-10 products have a successful sale. The product development process includes all different activities that gradually transform a product, from idea to launch. Therefore, one of the biggest challenges in the product development process is to control these functions and integrate them with each other. Through integrated product development, collaboration between different functions can be improved and they can be involved at an earlier stage in the process. The purpose of this study is to investigate the importance of a more integrated work between the different functions in the product development process at a major manufacturing company. This work has been performed through a case study at a larger manufacturing company that has a complex product development process with many activities and several functions involved. To collect the empirical material, qualitative data collection methods in the form of semi-structured interviews and document collection have been used. The empirical material together with previous research in the subject has formed the study's analysis and discussion. Furthermore, the conclusion was based on the result of the discussion and analysis. The study's empirical evidence shows that the functions of the case company are in various degrees involved in the product development process and that some functions are given priority. This lead, among other things, to delayed projects, not fully utilized competence and a lack of holistic view. Furthermore, the different functions within the company have a lack of understanding of each other's work. The company needs to improve communication internally since handover in the product development process often fails. Mail has become a major part of the communication and collocation has improved the function's interaction. The company wants to standardize the activities in the product development process to create a more uniform way of working in the organization. The results of this study indicate that integrated work between the functions has a positive effect on the product development process. However, there are factors that make the integrated work more difficult. By working more integrated within the process, this study suggests that the holistic approach for functions would be improved, priorities would be better and that understanding of others' work would increase. Furthermore, a more integrated way of working would help to minimize time from idea to launch.