Handen i kakburken - En studie om samtycke kring webbkakor

Sammanfattning: As the use of Internet has increased, services have been digitized, browsers have become smarter and user mapping has become more common, greater transparency is required regarding how personal data is processed online. Profiling and mapping users through cookies are two things that the ad tech industry makes big money on and due to an unawareness of how invasive that industry is, personal data flows freely and constitutes an infringement of people´s right to privacy. This thesis deals with the data protection within the European Union and focuses on consent regarding cookies. The preconditions for a legal consent regarding cookies are that it is freely given, specific, informed and submitted through an unequivocal expression of will. The ad tech industry and the companies make that much money from collecting and selling personal information to third parties, that people´s fundamental right to privacy comes second. Even though the EU currently has the world´s toughest personal data legislation, uninformed consents are still collected which means that the personal data of millions of people, are in the wrong hands. My findings are that amounts of uninformed and invalid consents are obtained daily, which requires the authorities to further maintain and develop applicable privacy laws.