Provisionsbaserad lön och prisskillnader mellan kanaler – en källa till kanalkonflikter? : En fallstudie bland företag i Sundsvall

Sammanfattning: Today’s companies offer their products and services through multiple distribution channels in an increasing extent, in order to reach bigger markets and more customers. Multiple channels result in an increased risk for channel conflict. This essay is an exploratory and descriptive study with the purpose to explore some companies’ channel conflicts on the basis of sales commission and price differences. A case study has been made at two different companies and the empirical material has been collected with qualitative interviews. We found more channel conflicts in the company that uses sales commissions than in the company that doesn’t. The results show that sales commission affects channel conflicts. Also price differences tend to affect channel conflicts, but due to the absence of a case company, an empirical study has not been accomplished.