Länge leve möblerna - En kvalitativ studie om hur den svenska möbelbranschen arbetar med strategier för cirkulära affärsmodeller

Detta är en Kandidat-uppsats från Göteborgs universitet/Företagsekonomiska institutionen

Sammanfattning: Background: The linear economy is based on the assumption that products are beingproduced, consumed, used and then disposed as waste. The industrialization was fueled bythis economy, which has shown to be highly unsustainable. In the Swedish furniture industry,furniture is disposed as waste due to changes in demand even though the furniture is stillfunctional. Therefore the industry needs to convert from a linear economy to a circulareconomy. Furthermore, this needs to be done on a business model level.Purpose: The purpose of this thesis is to increase the understanding of how the Swedishfurniture industry works with strategies aiming to create circular business models, as well asof what are existing challenges in the transition to a circular economy.Method: The paper is based on a qualitative method with an abductive approach. Previousresearch in the subject and other theories in circular economy have been the basis for thetheoretical starting point. The empirical data collection consists of semi-structured interviewswith the project manager for the RISE project Business model innovation for circularfurniture flows and the sustainability manager from Kinnarps. This is supplemented by theRISE project reports.Results and Conclusions: The Swedish furniture industry is still predominantly linear, eventhough the companies in the industry apply circular principles that can be linked to thetheories of circular economy. One main principle is to create a long-lived product, as well asoffering the customer different services that focus on the function rather than the physicalproduct. To reach a circular economy, the furniture industry needs to include both internal andexternal activities, which comes with several challenges. The main challenges are tied to thecompany value chain, the market dialogue and the traceability of products and it’s materials.

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