Affärsstrategier för butik-och kontorsfastigheter : En kvalitativ studie om affärsstrategier utifrån fastighetsbolags perspektiv

Detta är en Kandidat-uppsats från Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

Sammanfattning: Titel: Business strategies for retail and office properties,  A qualitative study of business strategies from a real estate company perspective.  Subject: Bachelor’s thesis in business administration specialization business management 7,5 credits and corporate finance and property valuation 7,5 credits Author: Alice Möller & Diana Morales Keywords: Business strategies, commercial properties, retail properties, office properties  Problem statement: How does the market look like for retail and office properties? How are business strategies implemented for retail and office properties and how are uncertainties taken into account? What factors influence the strategy decision regarding commercial real estate?  Purpose: The purpose of the study is to describe how property owners business strategies are adapted and executed and how uncertainty in the retail and office properties is taken into account. Then it’s investigated which factors may have an impact on decisions and what the market looks like for retail and office properties in medium-sized cities.  Method: A qualitative investigation was conducted to get answers to the study’s questions. With the help of semi-structured interviews, the respondents have provided exhaustive information regarding business strategies for commercial properties in uncertain situations.  Conclusion: The results of this study show that the market for retail and office properties is doing better than expected. The study shows that the factors that affect the strategy decisions are mainly the market and the outside world. Uncertainties are taken into account by having close communications with tenants but also by being flexible, adaptable to different situations and managing the property portfolio. The business strategies that are mainly used are innovation, communication and having a diversified property portfolio. Despite the fact that real estate companies either have an established or an unspoken business strategy, the companies work with several different strategies. 

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