Posterdesign: att förmedla ett budskap genom färg och typografi

Detta är en M1-uppsats från Linköpings universitet/Medie- och InformationsteknikLinköpings universitet/Tekniska fakulteten

Sammanfattning: There are people that uses notes to motivate themselves or to remind themselves of things or situations. These notes, these messages, seems to be very meaningful for these people because the notes are placed in some of the most visible places, in their homes or at work, to been seen in a daily basis. Due to this value, the message deserves a better visual presentation, through an interior detail, a poster. The purpose of this study was to bring the right feeling within the message throughout a poster with  color and typography. As a start, theory was collected with focus on color and typography. This followed by a pre-study where a questionnaire was handed out to the public to collect the notes. A research was made to investigate todays trends in poster design to get an understanding of the looks of the trends and connect it with different types of habits and usage of color and typography. The design process started with a design analysis where the theory was put in relation to the messages. Out of this, some sketches were made that later was evaluated and gave the result of 2-4 drafts per message, 24 drafts in total. These drafts were later evaluated by interviews together with participants within and outside the field of graphic design. After the evaluation a compilation was made and another analysis was made and this led to nine finalized posters, one for each message. The conclusion presents the finalized posters that were made based on theories and interviews. It also shows that there were several parameters that affected each other. The message affected the design and the design affected the message which in turn also got affected by the interview participants individual relations and feelings towards the message and the design.

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