A study on factors influencing the acceptance of mobile payment applications in Sweden

Sammanfattning: Mobile payments is a topic that is gaining increased attention in both research and in the media. Trends have been identified that show an increase in the use of both smartphones and mobile applications. At the same time there has been a decrease in cash use, with a move towards alternative cashless means of payment in Sweden. Existing research has focused on this type of trend research and also looking at mobile payments in a general sense. There is a gap in the research where the acceptance of mobile payment applications are receiving very little to no attention. The purpose of this thesis is then to identify the determinants of the acceptance of mobile payment applications. Using existing Technology Acceptance Model research on mobile payments, 13 hypotheses were proposed that all related to various factors of acceptance of mobile payment applications. A questionnaire was constructed to test these hypotheses and distributed using convenience sampling. The hypotheses and questionnaire was used to construct a conceptual model in AMOS, where we subsequently used multiple regression analysis to analyze the gathered data. This resulted in 6 hypotheses being accepted and 7 hypotheses being rejected. The factors that was shown to have a significant effect on the acceptance of mobile payment applications, ranging from largest effect to the least are: attitude towards using mobile payment applications, perceived usefulness of mobile payment applications, the subjective norm of the individual, perceived ease of use of the mobile payment application, perceived credibility of the mobile payment application and perceived compatibility of the mobile payment application.