Attachment-Oriented Motherhood and the German New Right on Instagram

Sammanfattning: In this thesis, I investigate the German-speaking attachment-oriented parenting community on Instagram. Focusing on a debate about new-right activities in the community, I analyze how motherhood (self-)conceptions were discursively entangled with questions of resistance to and tolerance of the new right. Two questions guide my thesis: 1) How was attachment-oriented motherhood conceptualized in the debate? How were these con-ceptions classed and racialized? 2) How did the community produce openness for the appropriation by the new right? How did the community resist appropriation? To answer these questions, I conduct a critical discourse analysis of 45 Instagram posts and their comment sections. My thesis is grounded in motherhood theories, in particular Hays’s intensive mothering, and theories that take seriously the intersectionality of powerstructures. I also refer to Skeggs’s theory on gender, class, and respectability, and workon whiteness and femininity Ahmed and Shome. I find diverse conceptions of attachment-oriented motherhood that differed with regard to their resistance to and reinforcement of intensive motherhood and far-right ideologies. Resistant motherhood concepts sought collective action and mobilized mothers’responsibility for the opposition against the new right. Investment in the respectability of attachment-oriented motherhood on the other hand obstructed the discussion about new-right activities, diverting attention away from politics. Concepts of motherhood from New-Age community members not only tolerated far-right ideology, but at times even reproduced it, in particular in the concept of conspiritual motherhood.