Hur begreppet hållbarhetpåverkar innovation ochutveckling av affärsmodeller : En fallstudie om konceptet cirkulär ekonomi

Sammanfattning: The economic development of the world in the last centuries has brought manypositive things, but also some new problems. The linear approach long used isbased on a long-term, unsustainable approach to economic activity and newmodels are required. The purpose of this report is to investigate newsustainability requirements that drive innovation with regard to business modelsand product development.A case study was carried out at the company Ecostrate, which is launching anew product with clear sustainability ambitions. A Triple Layered BusinessModel Canvas (TLBMC) is made for their product and from this case the roleof Circular Economics (CE) and sustainability in the formation of new businessmodels is evaluated. The case study was based on interviews made withcompany employees and other people in a focus group and on secondary dataprovided primarily from Ecostrate, but also other organizations and companies.From the case study, it can be seen how the business model of the product was,from start, designed in accordance with circular economic principles and with afocus on sustainability, where the starting point was a used material that wasthen altered to once again provide the consumer with a value offer. Accordingto profitability estimates, the product will competitive while significantenvironmental and social savings are possible. General conclusions can bedrawn that CE and sustainability are an important part of future business modeldesign, without which companies will not be competitive in the future andfuture markets with increasing raw material prices, stricter regulations and moreaware and sustainability-prioritizing customers.The primary limitation has been the calculations, which were not carried out asexhaustively as would have been needed in order to give the case study a morestable empirical foundation. In this study, they have been used as approximativevalues to draw generalizable conclusions so to understand the product, itsimpact and in order to get more precise implications for the rest of the market,there exists possible future research.