Återhämtningsprocessen hos en svensk livsmedelsproducent efter ett allvarligt produktfel : En studie av Findus hantering av ”Hästköttsskandalen” under våren 2013

Sammanfattning: This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company’s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies. This study has conducted two content analyses, one for traditional media and one for blogs (social media channel), one participating observation at Findus production facilities and also conducted one qualitative interview with Findus. The study has been conducted with a slightly deductive approach and is a qualitative study in a constructionist way.