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Sammanfattning: Title: There’s No Place Like Home?: A qualitative multiple-case study about how Swedish startups choose location of production Seminar date: June 3rd, 2022 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Elias Alhar, Karl-Oscar Giertz och Måns Wirfelt Advisor: Joakim Winborg Keywords: Entrepreneurial decision-making; Supply chain management; Location factors; Startup; Manufacturing Research question: Which location factors are valued by decision-makers in startups when choosing location of production and why do these factors differ between startups? Purpose: The purpose of the study is to contribute with increased understanding of how decision-makers in startups argue when choosing location of production. Methodology: Qualitative multiple-case study executed through semi-structured interviews. The empirical data is made up by quotes retrieved from the transcription of the interviews. It treats the decision-maker, the company and its environment, and the decision-making process concerning the choice of location of production. Theoretical perspective: The theoretical framework is based on earlier research on entrepreneurial decision-making, location factors, offshoring, and reshoring. Result: The study identifies eleven location factors that decision-makers in startups value when choosing location of production. These factors build on the answers from the interviews, which later were categorized based on earlier research. The identified location factors are: costs, quality, social factors, sustainability, control, brand, trust, logistics, development, contacts and time pressure. Conclusions: The results show that startups in general value similar factors as established companies, but there are differences in certain aspects and the cases also differ amongst each other. These variations can partly be described by the heterogeneous characteristics of the decision-makers, but also by the heterogeneous environment that startups exist in.