How leader autonomy support and competitive factors relate to employees’ motivation within retail.
Sammanfattning: The current study aimed to investigate what motivational effects Leader Autonomy Support (LAS), frequency of competitions and competitive climate have on employees within retail. A total of 350 stores were approached with an online survey, collecting answers from 64 retail employees (N=64). The hypotheses that LAS would have a significant association with intrinsic motivation was confirmed. Cooperative competitions were hypothesized to correlate positively with intrinsic motivation, but this hypothesis could not be confirmed. Neither was intrinsic or extrinsic motivation significantly related to competitive climate. Moreover, the correlation analysis and the multiple regression analysis revealed a positive association between intra-group competitions and intrinsic motivation. Thus, the combination of more frequent intra-group competitions and an autonomy supportive leader, is significantly associated with intrinsic motivation for retail employees. Conclusively, the study contributes to the body of knowledge on motivation relating to LAS, competitions and competitive climate, reaching its applicability to the retail environment.
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