Latent variable neural click models for web search

Sammanfattning: User click modeling in web search is most commonly done through probabilistic graphical models. Due to the successful use of machine learning techniques in other fields of research, it is interesting to evaluate how machine learning can be applied to click modeling. In this thesis, modeling is done using recurrent neural networks trained on a distributed representation of the state of the art user browsing model (UBM). It is further evaluated how extending this representation with a set of latent variables that are easily derivable from click logs, can affect the model's prediction performance. Results show that a model using the original representation does not perform very well. However, the inclusion of simple variables can drastically increase the performance regarding the click prediction task. For which it manages to outperform the two chosen baseline models, which themselves are well performing already. It also leads to increased performance for the relevance prediction task, although the results are not as significant. It can be argued that the relevance prediction task is not a fair comparison to the baseline functions, due to them needing more significant amounts of data to learn the respective probabilities. However, it is favorable that the neural models manage to perform quite well using smaller amounts of data. It would be interesting to see how well such models would perform when trained on far greater data quantities than what was used in this project. Also tailoring the model for the use of LSTM, which supposedly could increase performance even more. Evaluating other representations than the one used would also be of interest, as this representation did not perform remarkably on its own.