Användarinvolvering i produktutveckling på små sportföretag

Sammanfattning: Small!size!enterprises!within!the!outdoor!industry!seldom!use!a!structured!process!or! method!when!involving!users!in!product!development.!One!reason!for!this!is!that!many! structured!development!processes!are!designed!for!large!companies!with!very!different! resources.!When!involving!users!in!product!development!processes,!the!most!common! user! is! an! elite! athlete.! She! or! he! often! has! different! requirements! than! the! regular! consumer!and!in!the!customers’!point!of!view;!this!leads!to!nonCmaximized!developed! products.!! The! result! of! this! thesis! is! a! user! involvement! process! for! small! outdoor! companies! based! on! the! Sister! Kenny! Research! Center! Innovation! Handbook,! a! product! development!process,!which!itself!is!based!on!a!phaseCgate!model.!The!process!focuses! on!the!user!category!enthusiastic!amateurs,!since!this!is!what!companies!in!the!industry! require.!The!process!also! focuses!on!how!and!where! small!outdoor! companies! should! involve!users!and!give!recommendations!on!how!many!users!that!should!be!involved!in! a! product! development! process,! different! from! what! the! theory! recommend.! The! process! also! builds! on! that! ideas! should! come! from! the! users! first,! and! then! being! further!developed!by!the!company's!product!developers.!The!degree!of!communication! between!users!and!the!company!is!shown!and!the!report!clarifies!the!user!involvement! intensity!in!product!development!processes.!! The!involvement!process!that!has!been!developed!has!also!been!summarized!in!a!guide! that! can!be!used!by! a! company!on! a!daily!basis.!This! contains! information!on,! among! other!things,!how!users!are!selected!and!how!to!plan!a!workshop.!! ! !