Theoretical Reflections and Business Plan
Sammanfattning: Abstract Purpose: This paper is written as a personal evaluation of the entrepreneurial journey starting a new venture based on a new product and concept. Design/methodology/approach: This is a paper designed on to analyze the past experiences of developing a product and searching for a reference customer to start a knowledge based company, using the authors personal experiences with a self-ethnographic method to evaluate of the entrepreneurial actions carried out, the interactions made as a learning process. Findings: Conversion of knowledge into a practical customer case is the key to reach success in product development, the complexities to the development of an eco-product exist as stated in theory, but in this case the development of regular product was even more difficult due to the lack of social capital, knowledge and control on R&D. Practical implications: The lack of social capital makes it difficult to use entrepreneurial strategies and methods. Developing a first customer case requires a lot of commitment and it means time and resources. Originality/value The experience in the field of product development from a sustainability perspective on development of an eco-product and a regular product gives new insights about the systemic nature of eco-innovation and the difficulties to articulate a sustainable idea in practice. cTrap the Business Plan summary Summary Water-damage of buildings is common all over the world due to various causes such as natural disasters, poor construction methods and inadequate construction design. Indoor dampness is related to adverse health effects: 1,2 million of Sweden’s population have respiratory problems due to the bad quality of indoor air.1 Getting compensation for water damages from the insurance companies is not always easy. Sometimes owners resort to judicial litigation which is time consuming. The water damage and other toxic emissions from walls and construction materials are referred to as the Sick Building Syndrome: SBS. The invention is an adsorbing sheet (surface fi lter) that stops harmful emissions caused by the water-damage from spreading in the building. The product is applied on the surfaces subject to water-damage (walls, fl oors, ceilings indoors; frame etc). This means that people can in some cases stay in their home during remediation (they don’t have to move to a hotel for example).
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