Addera värde inom mäklarbranschen : En studie om mäklares arbete med homestyling

Sammanfattning: Course/Level: 2FE23E, Bachelor DegreeAuthors: Linda Dürholt & Josefine MöllerSupervisor: Dan HalvarssonExaminer: Bertil HulténTitle: Add value within the trade of brokers – A studie about the brokers work with homestyling in their broker serviceKeywords: add value, services, experiences, brokers, homestylingBackground: The broker profession is included in the servicesector where the broker acts as a middleman between buyer and seller and their task is to add value to a real estate deal. If the broker lacks knowledge within a surtain field, he or she should refer to another person with this competence. Services that lays beyond the brokers ordinary work and competence, are often requested and therefore brokers use supplementary services. Homestyling is one of these supplementary services that is implemented since it can generate increased value.Research question: How does homestyling add value to the brokers service?Purpose: The purpose with this studie is to describe and analyse brokers work with homestyling in their service.Method: The qualitative studie was executed by single interviews with four different broker companies. The interviews were of a semi-structured form.Conclusion: Brokers have identified a way of creating value to their service by offering designed packages where the core service is combined with a number of supplementary services, where homestyling is one of them. How present the phenomenon has been over time within the different broker companies differ but all of them are today working with homestyling in a high extent.