Presenting Online News to Young Millennials

Detta är en Magister-uppsats från Malmö universitet/Fakulteten för teknik och samhälle (TS)

Sammanfattning: Traditional news providers struggle to reach young millennials. Current research states that one reason for this is the growing divergence between news providers’ current online news presentation and how young millennials want news to be presented online. To explore possible ways to avoid a further growth of this so-called news gap, this study explored how young millennials like news to be presented online. For this purpose, generative sessions and semi-structured interviews were conducted within the framework of a co-design study with a service design approach. The results showed that there are three critical factors in online news presentation, which are trust, balanced opinion and time efficiency. Further, the results showed that features such as multimedia options or interactive infographics are ways of online news presentation that the participants would like to see more in online news offers. The results of this thesis were also presented in a prototype in the form of a digital application. The prototype makes the results more practical in order to support news providers in the practical implementation of the suggested steps.

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