Metafor - Tao : En komparativ studie i metaforik mellan prekonfuciansk tanketradition och svensk nutid

Sammanfattning: Metaphors and their use as a rethorical vehicle are examined. Two texts, one in Chinese and one in Swedish, are compared and analyzed to determine the extent to which the associations they create successfully capture the author's intent. Seecondarily, a shift from the assumptions that rhetorical analyses often assume (read: antiquity and Aristotles) to a more abstract internal human platform is suggested. Neurological and cognitive research is cited in support of this shift. The essay examines the question: How can metaphoric contribute to conveying the communicator's intention? By comparing metaphorics used by an historical Chinese rhetor with those used by a contemporary Swedish rhetor. In the former, Zuozhuan describes how Ji Zha commented on Shijing in 770-430 BCE. In the latter, Johan af Donner defends himself in court in 2010. The study culminates in recommendations for a more poetic approach to metaphor.