News Framing on Bosnian Conflict : Exploring the Peace and War Journalism Perspective

Sammanfattning: This thesis involves an analysis based on the theory of peace and war journalism to show how these theories express themselves in a conflict area. By taking two major media outlets during the war in Bosnia – Borba (Struggle) and Open Broadcast Network (OBN) – as case study this thesis will explore the way war and peace journalism and the Galtung dichotomy function in practice. In order to better understand the substance of peace journalism, a qualitative content analysis of articles and reports was conducted. The local newspapers and TV broadcasts in the beginning of the war displayed a powerful war journalism framing whereas toward the end of the conflict the coverage of OBN – established with the assistance of international community – exposes a more hopeful peace journalism framing. The most outstanding peace journalism signs are: an unbiased approach, all-parties coverage, and avoidance of dehumanizing language. The war journalism frame is driven by a present focus orientation, a separation of good and evil and an elite angle. The literature on peace and war journalism puts forward the fact that the current media are a key concern to the media and public experts, combatants and contain a perceptive impact on shifting the focus to the conflict field. By using Galtung’s (1998) peace and war journalism frames indicators, Borba and OBN were tested to help see the difference between war and peace journalism in practice. Findings suggest that a third possibility exist, considering that both OBN and Borba have often shown merely objective-reporting signs without making themselves a good fit to Galtung’s dichotomous model of peace journalism. The belief that there is a clear distinction between peace and war journalism is theoretically derived, which was proved in the Bosnian case where the lines are blurred.