Medialisering i det politiska systemet: en kvalitativ studie om en politiskt styrd organisations medialiseringsprocess

Detta är en Master-uppsats från Uppsala universitet/Institutionen för informatik och media



Purpose: The purpose of this thesis was to examine to which extant the politically governed organization, Swedish association of local authorities and local regions (SALAR), has been mediatized. Furthermore the purpose was to examine how SALAR being a Meta-organization affected the mediatization process. To accomplish this the thesis studied how SALAR organized themselves internally in order to form opinion through the media in one of their prioritized issues. A further purpose was to equalize SALAR’s mediatization process with the mediatization process for the whole political system. 

Method: This is a qualitative study which the gathered material has been collected through two types of methods, semi structured interviews and field observations.

Material: A total of eight interviews were made distributed over three departments inside SALAR. Furthermore four observations were made to supplement the interviews.

Findings: The general findings of this study shows that SALAR has been mediatized through organizing in way which signals adaptation to media logic. However, contrary too much of what the literature tells about political mediatization, SALAR adapts to media logic to be able to use the media as an arena for the messages and stories they want to tell. Which means that the adaption isn’t only forced but they are able to make the most of that adaption. SALAR from a Meta organizational perspective shows that it does not affect the actual mediatization process, only that using members as examples enforces the content, which later forms opinion. Concluding, no evidence can be found the supports the notion that SALAR’s mediatization process can be equalled to the meditization process for the whole political system.

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