Accelerating sustainability goals through digitalization : How the consumer industry maximizes their SDG through digitalization

Sammanfattning: The purpose of this paper is to understand how supermarkets are able to meet their sustainability goals and accelerate them through digitized efforts. Qualitative research through case studies and primary data collected with interviews were conducted. It can be concluded that sustainability efforts get accelerated with the aid of digitalization. The participants of the interview showed on numerous levels that digitalization goes hand in hand with sustainability and helps expedite these efforts. The model brought forward by the authors seems to be rather relevant, additionally, it explains the phenomena concrete and accurately.