Geografisk expansion i företag som erbjuder digitala produktservicesystem : En fallstudie från Sverige till Norge

Sammanfattning: Globalization is one of the more significant developments in our society today. New technologies in communication and scientific progress in areas such as the internet and cellular phones have made it possible to lessen geographical distance and blur the borders between different nations. By extent, this has created opportunities for companies to widen their customer base and expand their market by internationalise their business. Even if the impact of globalizations on businesses today are well documented within the scientific literature, the large majority of it focuses on how traditional, producing companies with physical products should deal with challenges related to market expansion. Businesses who offers digital PSS solutions have an inherently different value chain and are severely underrepresented when it comes to knowledge about how they should deal with an internationalisation.  Therefore, this study aims to identify key aspects companies who offers digital PSS solutions must keep in mind when endeavouring on market expansions. In order to fulfil the purpose, the study answers two research questions (1) Which mechanisms on the market affects geographical expansions for companies who offers digital PSS solutions and how they affect? And (2) How can a company who offers digital PSS solutions adjust their organization in order to maintain and create strategically sustainable competitive advantages in geographical expansions?   To achieve this the study has developed a framework based on the recent academic literature, which will help companies to realize which aspects, both internally and externally, they need to adapt towards to be successful on a new market. Furthermore, the paper will test this framework by conducting a case study over a Swedish company active within the industry of business operations. The company has intentions to expand their business internationally by initially attempt to enter the Norwegian market and focus on Norwegian municipalities.