Från träningstips till skönhetsingrepp : En kvantitativ innehållsanalys av budskapen på tre kvinnomagasins omslag
Sammanfattning: In previous research in this field of study, the messages from the female magazines have often been aimed at bodily changes in the woman. The opinions that exist about what a woman should look like and what kind of body corrections are accepted in society is of different character. Likewise, opinions differ on the impact from the media in this context. Our survey is based on a constructivist approach where we believe that the media creates a need for the reader to want to change their looks as well as it encourages to consume. In our survey, we used a quantitative content analysis where we analyzed 93 covers of Amelia, Tara and M-magasin – lifestyle magazines aimed at women of different ages. The theories that we decided to use are gender and female representation, consumer culture and constructivism. With the selected theories we have analyzed the result which has shown that there is a difference between how the magazines form their messages. Something that is common between the three analyzed magazines is that they use a famous model with several messages on the covers. What differs most between the different magazines is how often they send messages about body corrections to the reader.
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