Shared Mobility As A Socio-Technical System : An investigation of the mobility system in Augsburg

Sammanfattning: A major shift in our society is the one from a goods-dominant logic to a service-dominant one. Ownership becomes less important, while services from the area of sharing economy experience a rising demand. Municipalities and private companies are adapting and different shared mobility systems are emerging from their pursuit of new forms of mobility. In 2019, Augsburg created a shared mobility system where public transport, carsharing and bikesharing are all provided via one subscription. As this form of subscription does not have many customers yet, this thesis aims to first identify the system and research which reason and components motivate the people in Augsburg to use the system, as well as collecting different ideas for improvement. An expert interview was conducted with someone from the operator side and then customer interviews were held to get an insight from the customers’ point of view. This data was analyzed using tools from the area of information system as well as information architecture and the system was mapped out and discussed. The system was mapped out around the user and the connections were shown, which indicated that the user wants simplicity and clarity, as too many platforms and ways to book a mobility service was stated negatively.