Beslutsstöd för marknadscontrollers : En fallstudie av informationsbehov hos kundföretag

Sammanfattning: In this report you can read about a service company that wants to introduce a new decision tool for their customers. The first question that will be answered in this report is, what information is needed for market controllers. The second question investigates how a decision tool that gives the answers to the first question would work. Theories in business and economics written by Jan Lindvall (2001) and sociotechnical work analysis written by Kim Vicente (1999) are used in this report. To find the answers to question number one, interviews with two market controllers were done. To find the answers to question number two, a couple of decision tools were investigated and compared with each other. The conclusions were that market controllers need a specific tool to help them with their decisions. This tool contributes in their daily work. It´s very important that the decision tool can change focus from internal to external business relations depending on the market situation.