Hållbarhetsredovisning inom banksektorn : En kvalitativ studie om utvecklingen av innehållet i den svenska banksektorns hållbarhetsrapportering
Sammanfattning: Background: Sustainable development is a phenomenon that has become increasingly important as a result of the shift in values of today’s society. Because of this increase in awareness of sustainability, organizations have parallelly increased their reporting in this area in order to enable investors, customers and other stakeholders to make decisions. From a global perspective, the sustainability reporting in different countries has become harmonized to an increasing extent. This harmonization process occurs not only in a global context, but also within the same industry. Purpose: The purpose of this study is to investigate how organizations operating in the same industry are framing and developing their sustainability reporting over time. Methods: In order to answer the research questions, a comparative study was conducted. The entirety of the empirical material has been collected using a qualitative content analysis, consisting of nine organizations' annual and sustainability reports during the years 2014-2019. The content of the reports has been analyzed in context of three main aspects: environmental, social and governance. Conclusions: The results of this study show that there are a number of similarities and common patterns in the sustainability reporting of organizations operating in the same industry. The results show that organizations operating in the same industry are becoming more and more harmonized in terms of the content of sustainability reporting.
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