Leave Your Wallet in Your Phone : A Consumer’s Choice

Sammanfattning: The importance of Smart Payment is becoming more and more significant with the non-cash society process and the development of FinTech. However, there is still a lack of adoption of Smart Payment service in Sweden compared with the emerging markets. This thesis presents a qualitative study on consumer’s adoption of Smart Payment in Sweden with an extended research model developed from diffusion of innovations (DOI) theory and technology acceptance model (TAM) and other findings from relating research areas. Six hypotheses were built to explain six factors of Smart Payment and the findings suggest that relative advantage, compatibility, ease of use and network externalities are the determining factors to affect the consumer’s adoption of Smart Payment in Sweden. This thesis also provides theoretical foundations for Smart Payment study and practical inspirations for the service suppliers.