Ur pressens synvinkel En deskriptiv innehållsanalys av två valrörelser - med en jämförande ansats

Sammanfattning: Capella and Jamiesons research of how the media describes politics has shown that it is very often case of one of two scenarios: game frames; or issue frames. The central idea of this framing theory is that when politicians are described within game frames the disdain towards politicians is believed to increase. Capella and Jamieson have shown that, at least in the US, the use of game framing has increased. The Swedish Scholar Jesper Strömbäck has however, with his research, shown that, despite the earlier theory of Capella and Jamieson, in Sweden the tendency is not so clearly demarcated. In fact he says that if anything, the tendency looks to be the antithesis. In this quantitative content analysis I study two Swedish newspapers coverage in build up to two elections. The elections which I have chosen to investigate are the referendum pertaining to EU-membership 1994 and that regarding EMU-membership in 2003. The findings of this examination suggest that, at least for the two elections investigated, newspapers have the tendency to increase their coverage in the sphere of issue frames.