Kommunikation: vägen till medarbetares attityd i en organisationsförändring

Detta är en Kandidat-uppsats från Lunds universitet/Institutionen för psykologi

Sammanfattning: This study investigated whether change communication can be related to employees’ attitude towards a transition to an Activity based workplace (ABW). A quantitative study was conducted in collaboration with a company and the participants of the survey were the employees at the company. This study’s results have in several ways presented that there is a relationship between change communication and attitude. Information-creating communication in terms of time, regularity and adequacy has been shown to relate to the employees' attitude towards the change. Moreover, the employees estimated the overall communication did in a lesser extent create a sense of belonging in the company and being able to identify with the change. Several employees seemed unsure of the reasons of the change, which could lead to uncertainty and resistance. Finally, the employees felt the communication was engaging, which could have reduced employees' job insecurity. The authors of this study conclude that change communication largely relates to employees attitudes towards an organizational change. However, it seems important that change communication takes place in a well-structured and adapted manner, as well as to have in mind that several other aspects are likely to affect employees' attitude.

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