Är först alltid bäst? : En studie om alfabetisk bias
Sammanfattning: Today it is common for shares to be listed in alphabetical order in newspapers, indexes, databases, watch lists and statements. Investors often face a search problem because of the thousands of available shares. It causes investors to make use of a ready-made stock list to make a financial decision. In this study, we have investigated whether there is alphabetical bias on the Swedish stock exchange and whether it has any impact on the investment decision. Previous research shows evidence that alphabetical bias occurs in the selection of shares based on alphabetically arranged lists on the US stock exchange. In this study, a quantitative method was used for data collection, later data were processed using univariate analysis, bivariate analysis, and multivariate analysis. Using the data collected, the different variables could be calculated, Tobin's Q, Market value, Name flow, Stock turnover rate, Stock price, and Age. The result cannot ensure whether alphabetical bias occurs in the Swedish stock market, however, we can with 99% certainty determine that early placed shares receive higher Tobin's Q than late placed.
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