Värdehöjande faktorer i bostadsrätter : en kvantitativ studie baserad på konsumenters faktiska preferenser

Detta är en Kandidat-uppsats från Handelshögskolan

Sammanfattning: The knowledge of value-enhancing factors in condominiums is very important for real estate agents when valuing condominiums, but it is also of interest to the owner for an upcoming renovation and sale. Previous research has sorted out the most fundamental factors affecting value of condominiums such as location size, age and condition. The purpose of this paper is by consumer’s actual preferences regarding various attributes identify the most value-adding factors in condominiums. Thereby we want to add and nuance previous research. This has been done through a quantitative method in which possible buyers have ranked how various attributes affect their willingness to pay. The results were analyzed and the median of the various attributes have been recognized. The result shows in accordance with previous research that the location is the primary value-adding factor. This followed by balcony as a very valuable attribute. Then follow low monthly fee, newly renovated bathroom and good condition of the property. It should be highlighted that speculators prefer a low monthly fee, rather than a good economy of the condominium association and a good condition of the property. Two parameters that will affect the monthly fee in the long run. It has been shown that fireplace is not value enhancing, compared to previous research. Besides the fundamental factors, this study unlike previous research revealed more specific attributes that consumers value in condominiums. Generally, consumers prefer bright colors and wooden- or parquet floor. Consumers prefer the kitchen to be in best condition, where dishwasher, glazed tile and modern fridge/freezer are the premier value-enhancing factors. Consumers prefer a shower before a bathtub in the bathroom.

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