En bättre vardag för de många människora : - en användbarhetsstudie av www.ikea.se

Detta är en Kandidat-uppsats från Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT; Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT


During the autumn of 2006, IKEA completed a study of their website, www.ikea.se. One of the purposes of this study is to complement the study done by IKEA. Our study is a qualitative study based upon observations and interviews with a number of test people. According to usability theories and web design theories; structure, navigation, links, design/ layout, information, text, images and color, affects the usability of a website. These concepts were used as a starting point for our data collection. The vision of IKEA is to “create a better everyday life for the many people” and therefore, we believe that it is important that their website is functional for the Swedish population. Our study has shown that even though their website’s menu is rich of details and has a good structure it still can be difficult to find information because their website contain large amounts of information and many navigation possibilities. This leads the user to believe that the navigation on the website is difficult and complex even though is contains well functioning elements. This paper has not been written in collaboration with IKEA, but out of our personal interest for the company and their website.

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