Consumers’ attitude towards nudity in advertising- A qualitative study.

Sammanfattning: Different companies and advertising organizations along the time have been employing nudity as an ultimate tool to advertise their products or services and therefore attain the attention of the target market. Even though the tradition of presenting contents which include naked models has been somewhat a well-rooted strategy for decades but a significant factor that has not yet been studied enough is the attitude that target customers shape towards the mentioned sorts of advertisements. Considering the fact that companies may be able to plan more efficiently for their prospective advertisements by studying the customers' attitude and reaction, this research has put its primary focus on describing the attitude of customers towards advertisements bound with the concept of nudity and investigating into the opinions of target customers. After execution of various interviews and data collection, the findings of the study designate that customers depending on multiple criteria would potentially demonstrate both positive and negative attitudes towards an advertisement containing naked models regardless of representing one culture and nationality.