Diana – kvinnan bakom fenomenet : En kvalitativ undersökning om stereotypa nyhetsbilder av prinsessan Diana under veckan efter hennes död

Sammanfattning: Princess Diana, or Lady Diana Spencer as she was called at the time,  took the whole world by storm when she at only 20 years of age married in to the British royal family, and thereby became a popular target for the media. It was through the media that people all over the world got to know and love Diana, and when she died in a terrible car accident in Paris, France, in the year of 1997, people mourned the loss of their beloved princess, and blamed the media for causing her tragic death for the chance of getting some photos of her.          Many people loved Diana and looked up to her, and the interest that was shown for her funeral was enormous and worldwide. The death of Diana gave the media a lot to write about, and in this study I investigate how the Swedish newspaper Aftonbladet, and the British newspaper The Guardian portrayed Diana in their articles during the week after her death on August 31 1997, until the day of the funeral September 6 1997. Specifically the study focuses on the portraying of Diana based on gender stereotypes. By using a theory about desirable and non-desirable feminine and masculine traits the conclusion was made that the Swedish newspaper Aftonbladet mostly used female stereotypes when portraying Diana, both when it came to desirable and non-desirable traits, and the British newspaper The Guardian mostly described Diana with desirable masculine traits, and feminine non-desirable traits.