The Show Must Go On? : Projektledarens hantering av pandemins konsekvenser i upplevelseindustrin 

Sammanfattning: The study aims to investigate the impact of the COVID-19 pandemic on completed projects in the experience industry and what lessons will be included in the future. To answer the purpose, the framing of questions has been established: 1. How have project managers in the experience industry handled the consequences of COVID-19 in completed projects? And 2. What lessons do project managers in the experience industry take with them from dealing with the pandemic? To answer the questions, a qualitative method with an exploratory approach has been chosen. Semi-structured interviews provided in-depth material that culminated in three key themes: 1) When the unexpected occurs, which explains the informants' initial reaction and fears to COVID-19, 2) Out of the crisis, innovation is born, concerning the innovative power that has emerged in a struggle to reduce the pandemic's negative impact and 3) After rain comes sunshine? which sums up the lessons and changes that remain based on the consequences of the pandemic. The thesis results in a greater understanding of what can be done for the experience and against the pandemic, where the biggest finding is summed up in an ability to innovate that has led to positive changes in an industry greatly affected by COVID-19.