Belöningssystemets påverkan på målkongruens : En kvalitativ fallstudie i en marknadsföringsbyrå
Sammanfattning: Background & problem: Modern day companies face increasingly harsh economic conditions,which in turn increases the pressure to meet markets requirements. When more stringentdemands are made on corporate finances, it is necessary to have sufficient knowledge aboutthe management of limited resources. Companies justify their existence by striving to achievetheir goals, financial as well as non-financial. Therefore, it is important to be aware that thereare a number of different goals at different levels of a company. One way of influencing theemployee’s personal goals and to create performance that is in favor of the organization’soverall goals is by using reward systems. The balance between rewarding employees to achievethe goals of an organization whilst consuming a limited amount of resources available for thispurpose is a challenge for all managers.Purpose: The purpose of this thesis is to describe and analyse how a reward system is designedin accordance with company goals.Method: The thesis is based on a case study with a qualitative research strategy. The study isbased on previous research on reward systems and goal congruence. The conducted surveyconsisted of interviews with people who have a good understanding of reward systems.Result and conclusions: For the sales force, it is common to base the financial part of a rewardsystem on commission, a performance-based system. The results strongly suggest that financialrewards should be combined with non-financial rewards to increase the total benefit of theoverall reward system. Among these, personal responsibility, free working hours and praise, orpositive feedback should be emphasized. The conclusions of the study show that through theuse of a well-designed reward system, companies can create goal congruence despite a lack ofclear goals and in some cases even when these goals have not reached the employees.
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