Störst går inte alltid först - En kvalitativ undersökning om vad som attraherar nyutexaminerade studenter från topputbildningar inom ekonomi att arbeta på en start-up

Detta är en C-uppsats från Handelshögskolan i Stockholm/Institutionen för företagande och ledning

Sammanfattning: Through a qualitative study, this thesis aims to describe what attracts graduating business students from top universities to start-up companies. The thesis has been conducted with a total of 14 newly graduated students who are currently pursuing their career at start-ups. The theory of the psychological contract is used together with Self Determination Theory to understand and analyze the students' perception of the work, culture and career opportunity at start-ups. The findings from the cross-sectional study demonstrate that there are several factors that attract business students from top educations. These terms include: transparent communication terms during the recruitment process; intrinsic motivation caused by autonomous work; stimulated competence, relatedness and development opportunities; as well as the ability to influence and make a difference for both the company and on society as a whole. This thesis helps to inform prospective employees about the advantages and disadvantages of joining a start-up. It also contributes to an increased understanding of what terms start-ups need to emphasize in order to attract top business students.

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