Svartskallar - alltid stämplade för något : En semiotisk innehållsanalys av Stors musikvideo "Svartskallar"

Sammanfattning: The purpose of this essay is to find out through semiotic analysis and rhetorical tools how the music video “Svartskallar” performed by Swedish artist Stor is being mediated and perceived. The word svartskallar is a Swedish slur and derogatory term used towards immigrants and people of other descent than Scandinavian/Arian. Mostly people with dark attributes, hence the word “blackhead.” The song lyrics poke fun at mundane stereotypes and prejudices that people have towards certain ethnicities, especially minorities that there are a lot of in Sweden. The music video was quite controversial as it depicted a plantation where white people portrayed slaves whilst minorities played the slaveowners. As the video was released it caused a lot of debate online. The analysis has shown that there are many ambiguities in this video that have triggered a lot of reactions. This video has a lot more nuances to it than what is seen at first glance and portrays a lot of subliminal messages. Ultimately there are a lot of more aspects to consider in this debate than solely that of the plot.