En notis säger mer än tusen ord : En kvantitativt jämförande studie mellan nyhetsnotiser och löpsedlar online

Sammanfattning: The main purpose of this paper is to examine what sort of image one may form of the news from using the technique of push-notices, which one receives via mobile phone. To examine what image one may get from the accumulated receiving of push-notices this paper will focus on finding out what sort of news that generate push-notices. To make the research purposeful this study has adopted a comparative research design were the push-notices received will be compared to the placard of the newspaper with the most readers in Sweden called Aftonbladet. The comparison of the research will be between the placard of Aftonbladets website and the push-notices sent out from Aftonbladet. The comparison is in this way motivated as relevant though it’s the same producer of news behind both of the mediums being researched. The result of the research is shaped so that one can draw generalized conclusions from the research. To create results that can add to the bigger picture when it comes to news and new techniques as well as to the research on push-notices, this study is conducted by the means of a quantitative content analysis. This analysis contains a set of questions which are then asked to each unit of analysis. In this case headlines on the website placard and the push notices received via mobile phones are the units being analyzed. The data collected from the research is then analyzed in the program for statistical analysis called SPSS. The study is based on the work of two theories. The first one is the agenda setting theory, first constructed by Mccombs & Shaw (1972) which has been followed by lots of other studies in the field. The second one is theories of news values. This one ties together with the approach of finding out what sort of news generates push-notices though the theory of news values. The main purpose of this field of research is answering the question of what news really is. The theory part of news values is mostly based on the early findings of Galtung & Ruge (1965).From these works of theory the questions for the quantitative content analysis are created. Throughout the paper follows a discussion on the validity and reliability of the research design. Parts of the paper contain a discussion on how well the research answers to the requirements set on quantitative content analysis. The findings show that Aftonbladet uses push-notices mainly to report about serious matters. Sports and entertainment does not take up a big portion of the notices received during the period of study, accidents and questions of prominence on the other hand do. The most interesting finding is how much of the push-notices that contains reports of live news material as well as how much of the received content contains recommendations on how to follow a story in a different medium. The final part of the paper is a reflection on the study design and also the results. Here future research in the field is discussed and the strength and weaknesses of the paper is reviewed.