Bakgrundsvariablers påverkan på enkätsvaren i en telefonintervju : En studie om effekt av intervjuarens, respondentens och intervjuns egenskaper

Detta är en Kandidat-uppsats från Linköpings universitet/Statistik och maskininlärning; Linköpings universitet/Statistik och maskininlärning

Författare: Frida Bergstrand; Ngan Nguyen; [2017]

Nyckelord: ;

Sammanfattning: Norstat recurrently performs a survey that contains questions about how much the respondent is watching different tv-channels, how different media-devices are used, the ownership of different devices and the usage of different tv-channel sites on the internet, social media, internet services, magazine services and streaming services. In this thesis, data from the survey performed during the autumn of 2016 was used. The aim of this thesis is to examine if there is a difference in answers based on different characteristics of the interviewers and respondents.  The 15 most important questions from the survey were chosen in this thesis, and to further reduce the number of response variables principal component analysis was used. The new scores that were produced by the analysis were the reduced response variables, which kept the most important information from the questions in the survey. Thereafter multilevel analyses and regression analyses were performed to examine the effects.   The results showed that there was an effect of different characteristics in different questions in the survey. The characteristics that showed effect were the age of the interviewer, the length of the employment, the age of the respondent, education, sex and native language. Some of the questions also showed effect based on whether the respondent lived in a metropolitan region or not.

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