E-handels påverkan på logistiken i Stockholm

Detta är en C-uppsats från Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

Sammanfattning: During the last decade e-commerce has boomed. More and more people shop online and decrease their number of visits to physical stores. Since e-commerce, in general, is still an increasing phenomenon the inevitable consequence is an increase in package delivers by different methods. This thesis therefore aims to understand how the surge in e-commerce affects logistics and the distribution of goods in and around the city of Stockholm. By using a qualitative method and complementing it with data from "e-barometern" as presented by Postnord, interesting conclusions can be drawn. The thesis is synoptically divided into three major parts; city development, e-tail, and what we call city logistics. Each part is empirically represented by experienced professionals whose insights and contributions are analysed with consideration of each other. In broad terms the conclusion can be made that e-commerce is affecting the city logistics in Stockholm, but the remaining question is to what extent? City planning is made in a long-term perspective of about 30 years, with most interest taken to the pleasantness of the city's inhabitants, prioritising pedestrian streets, sociable areas and the environment. Customers seem to still find the cheapness and simplicity of pick-up deliveries made to your nearest grocery store the most convenient. Simultaneously some retailers are starting to question the sustainability of free deliveries and returns with the possible effect of a decreasing amount of orders. The combined forces of the three investigated fields leaves a hint about the near future effects of logistics in Stockholm, solely from e-commerce, and it might not be as big as many predict.

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