Art vs. Content : Balansen mellan hobby och yrke inom digital medieproduktion

Sammanfattning: Digital media producers operate in a constantly evolving digital world, that repeatedly presses for exploitation, but also creates opportunities for exploration. These two logics are fundamentally different, however could play a big role in promoting long-term sustainable growth if balanced correctly. This study aims to generate new knowledge regarding how self-employed digital media producers attempt to balance profession and hobby, while at the same time designing for a digital context. This equilibrium can give self-employed media producers an advantage in the new digital game plan - if they become aware of how they can tackle the accompanying challenges. To support the balance between exploitation and exploration, we have thus concretized and summarized strategies, tools and structures on how digital media producers can attain this balance.