Svenska slott med hotellverksamhet

Sammanfattning: This study looks upon the castles in Sweden that have transformed from private residence to running a hotel business on the premises. The focus of the study lies in the differences and similarities of the segmentation and marketing aspects of the hotel business of the castles compared between the different counties where they are located. Conducting interviews based on a questionnaire the scientist was able to get responses from 22 castles operating with as hotels out of a total number of 28 such castles in Sweden. The study shows that the seasonal changes in bookings vary both with the type of customer segmentation the castles have chosen and the geographical location of the castles. The main seasonal changes for the majority of the castles fall in line with the hotel business as a whole in Sweden.