Strategisk marknadsföring av produkter av rapsolja

Sammanfattning: The background to this study is to find alternative ways of size rationalization. My vision is to take the basic conditions and make the best and most profitable of them. I have chosen press of rape oil because it's interesting and the investment to get started is relative small. The opportunity to use outmoded and unrational buildings which often are found at many farms to something that gives money instead of costs money is also an argument. The press of rape oil can also be a way to increase the turnover or to increase employment in the company. The pressing can also be an alternative to increase the worth of the rape that the company produces. The purpose is to give support for decisions about products and markets for rape oil in different shapes. I have also evaluated the properties of the rape oil and made a review of fats and how those influence us, something that is interesting because it can be used as argument to sell. The fact that rape oil contents 6 % less of saturated fat than olive oil and considerable more omega 3 is also something to use as sell argument. I have also looked at products which can be made of rape oil and how the economy turns out for those. Those products are oil for consumption, and to animal feed, RME, chainsaw oil, oil for concrete shapes, oil for cleaning in asphalt construction and the reminder product, rapeseed cookie for animal feed. The conclusion is that a lot of products are possible to produce profitability.